About Me.
Strategic brand and lifecycle marketing leader with 15+ years of experience building and scaling customer-centric programs across entertainment, mobility, and consumer tech. Adept at translating executive vision into actionable brand initiatives, leading cross-functional teams, and managing omnichannel campaigns that drive engagement, loyalty, and consistent global messaging. Recently completed an MS in User Experience (ASU, 4.0 GPA), deepening my expertise in behavioral insights, design systems, and service usability to support operational scale and creative excellence.
Arizona State University — Master's Student
03/2024 – 05/2025
-
Dedicated full-time to completing a UX-focused graduate program blending human systems engineering, graphic information technology, and technical communication
-
Conducted qualitative and quantitative research projects, including usability testing, stakeholder interviews, journey mapping, heuristic evaluations, and survey analysis
-
Developed hands-on UX strategy, content design, and behavioral research skills to strengthen product development, customer experience, and service design
Favorite Healthcare Staffing — Account Manager
Overland Park, KS.
03/2023 – 03/2024
-
Managed strategic healthcare client accounts, ensuring alignment of staffing solutions to evolving client needs across care roles and time zones
-
Developed trusted client relationships through operational excellence and attention to detail
Keller Williams Realty — Real Estate Agent / Sales Development Manager
Kansas City, MO.
03/2020 – 12/2023
-
Dedicated full-time to completing a UX-focused graduate program blending human systems engineering, graphic information technology, and technical communication
-
Conducted qualitative and quantitative research projects, including usability testing, stakeholder interviews, journey mapping, heuristic evaluations, and survey analysis
-
Developed hands-on UX strategy, content design, and behavioral research skills to strengthen product development, customer experience, and service design
AMC Theatres — Lifecycle and Promotions Manager
Leawood, KS.
04/2016 – 08/2019
-
Relaunched AMC Stubs using VOC insights and journey mapping, growing membership from 2.5M to 22M
-
Generated $1B in incremental revenue through targeted customer segmentation and lifecycle strategy
-
Created A/B testing frameworks and survey feedback loops to optimize app UX and communications
-
Synthesized customer feedback into roadmap priorities and product enhancements across channels.
Enterprise Mobility — Brand and Loyalty Marketing Manager (Formerly Enterprise Holdings Inc.)
St. Louis, MO.
03/2005 – 04/2016
-
Led loyalty marketing and app engagement for three major brands, generating $3.17B annually from 4.6M active users
-
Improved reward redemption user experience through research and data analysis, increasing usage by 53 % and satisfaction scores by 32%
-
Spearheaded large-scale consumer research that directly supported the evolution of digital self-service, loyalty program structure, and rental experiences for Enterprise, National, and Alamo brands
-
Translated customer data, survey analysis, and behavioral insights into CX strategies that shaped product innovation, service enhancements, and digital journey refinements
-
Regularly collaborated with operations, IT, and marketing teams to deliver integrated recommendations that balanced customer empathy with operational feasibility.
Consumer Retention and Insights
Various Organizations: U.S. Cellular, McDonald’s, Sprint, Pizza Hut
09/2001 – 03/2005
-
Facilitated qualitative and quantitative research for national product launches (e.g., McDonald's, Pizza Hut, Hostess), including survey development, focus groups, and insights reporting
-
Led marketing and retention strategy across U.S. Cellular's Southwest region, driving customer loyalty, churn reduction, and promotional engagement across retail and call center operations
Education
Arizona State University
G.P.A - 4.0
A rigorous, project-based graduate program focused on human-centered design, usability research, and cross-platform user experience strategy. Coursework included usability testing, interaction design, information architecture, content strategy, and visual communication. Emphasized real-world application through portfolio-ready projects, mixed-methods research, and collaboration with industry stakeholders across web, mobile, and service design contexts.
Wichita State University
G.P.A - 3.9
A comprehensive undergraduate program focused on strategic marketing, consumer behavior, brand management, and data-driven decision making. Coursework included market research, digital marketing, advertising, sales strategy, and business analytics. Emphasized both foundational business principles and practical application through team projects, case studies, and real-world marketing plans, preparing graduates for success in customer engagement, brand strategy, and cross-functional collaboration.
Skills
UX & CX Strategy
-
Customer Experience Strategy
-
Journey Mapping
-
Empathic Design
-
Digital Optimization
Data & Research
-
Survey Analysis
-
KPI Tracking
-
Optimization Testing
-
Behavioral Analytics
-
Market Research
-
Usability Testing
-
Dashboard Reporting
Tools & Technology
-
CRM
-
Google Analytics
-
Figma
-
Microsoft Suite
Marketing & Customer Engagement
-
Loyalty & Retention Marketing
-
Customer Insight
-
Omnichannel
-
Engagement
-
Go-to-Market (GTM) Strategy
